The key to success is not the best, but in being different
Michael Porter spent a few days in Madrid to participate in ExpoManagement. And as always, clear and interesting things said, that complement the keys to the Porter strategy and its known Value chain and 5 Forces Model.
According to him, the strategy is to be unique, To change the world around us to take all we can give ourselves. Applied to a company, it is apart from the competition by offering a different value to the customer to get the most benefit.
Porter noted that the errors that often make the companies Are:
* instead of pretend intended to be different be the best, And the best there is sometimes no, there are several “best”.
* confused with an action strategy as international, with a aspiration as being the first market, or a mission, And satisfy customers. “You can have a mission, because it makes you feel good, but not good for anything concrete”
A good strategy, Porter concluded, must:
* can explained in two or three sentences
* know what sell, who and what they need
* be flexible But with continuity.
Tags: competition, competitiveness, congress, differentiate, Expomanagement, flexibility, Good Practice, key, Management, Strategy, success —