Pablo Melchor was commented what is a digital strategy. I think it is right full. Building a digital strategy is much more than make a website or minisite and hire few campaigns  -Traditional advertising, display advertising and search engines. This is what they are doing a lot of large companies and the only thing clear is that they have understood what is the new digital world. Having a digital strategy implies genuine:

1. Have business objectives for your work in digital media: speaking of sales, customer satisfaction, cost reduction …

2. Being able to define and implement initiatives aimed at achieving these goals.

3. Know how to measure results: the clicks and page views not tell us almost nothing.

4. Feedback the strategy with the results. Review periodically the results of this analysis to draw new plans of action. If we stay in more or less traffic is very poor. How do we promote that which contributes most to the business? How we change what does not work? Where are the opportunities and what are the threats?

5. Do not be afraid to make mistakes-The secret of success is measured, learn and build on what they learned. Experience on the Internet is easy, but not all dare.

Michael Porter spent a few days in Madrid to participate in ExpoManagement. And as always, clear and interesting things said, that complement the keys to the Porter strategy and its known Value chain and 5 Forces Model.

According to him, the strategy is to be unique, To change the world around us to take all we can give ourselves. Applied to a company, it is apart from the competition by offering a different value to the customer to get the most benefit.

Porter noted that the errors that often make the companies Are:

* instead of pretend intended to be different be the best, And the best there is sometimes no, there are several “best”.

* confused with an action strategy as international, with a aspiration as being the first market, or a mission, And satisfy customers. “You can have a mission, because it makes you feel good, but not good for anything concrete”

A good strategy, Porter concluded, must:

* can explained in two or three sentences

* know what sell, who and what they need

* be flexible But with continuity.

How to combine the look to the future with the financial strangulation, reduced income, increased costs and increased delinquencies? Julia Prats, IESE professor makes some interesting comments on the global strategy and management in times of crisis in the journal Insight.

In summary:

* You always have to go look for new opportunities and especially in crisis situations.
* What is working now does not have to keep running longAnd therefore must be brought forward.
* The first thing to do is be clear where we are: Our opportunities, aces, strengths.

Prats details some proven strategies that managers are often applied to identify new opportunities to enable their companies weather the crisis and emerge strengthened. In some ways, are as simple as playing in a Online casinoYou just have to know when you click on the correct keys. How to identify opportunities?

1. Recombined in different ways what we already have: people, product, presentation, etc..
2. Act fast: Analyze and implement new opportunities quickly.
3. Providing new opportunities from the management team, which requires them to work longer hours and out of the comfort zone.
4. Having a positive vision for the future while being realistic about the current situation.