Here present some simple ideas you can use to sales of your site begin.

Many times have you fallen into a site that looks promising, but fails understand what they sell ? It’s weird, but it is also true that many sites pass a difficult time telling you why they are there. Tell them very clearly what you sell. Make sure your message about ” what I sell is … ” is as first thing your visitors to read. Many sites are driven by graphics attractive because they think we love the design so that we happy to spend 10 minutes doing clicks to find what they are selling. Most people have neither the time nor the patience necessary.

Remember that all visitors coming to your site asking : ” And what’s for me. ” Thus it is advisable to inform visitors from the beginning what they will get on your site. Shows the benefits continue reading and buying there.

Tell them who you are.
Electronic commerce is still too new and many people still rely in it. Is typical of what happens to a new medium is in its early stages.

Before anyone spends a penny with you , that someone must have some idea about who is doing business . I often wonder many designers choose an aspect of corporate shows very few cold clues as to who is behind the site. That’s fine for Coca -Cola or American Airlines because they are well-known names , but for the rest of we do not , our visitors want to know how we are.

Give them your name, your email account (as a link so they can give click and communicate with you) , your phone and in most cases your physical address. The writer Kathy Matthews wrote recently that no sane person is going to send money to a company that can not touch and do not contact with her. You are absolutely right . Besides, I think it is a good idea to include photographs, they can be yours with your team work , your office or your showroom. The photographs communicate lots of information and facilitate the process to buyers on the Internet.

Make sure your order page easy to find.
Also information to buy and a telephone number to speak for order. If the goal is to sell your site , place a link at all message addressed to the ordering information . I want to make it as clear as possible: “Click here to see prices and how to order . ”

It offers several ways to shop .
It may be through an online form , a phone for long distances without cost or even a letter ( always surprises me how many people still prefer the old method ). Many consumers will give your card number credit while many companies prefer to send you a check.

Includes comments from satisfied customers.
Before people to do something, look who else is doing , so human nature. Be sure to include testimonials on your site, which can be as short as ” Allen does a great job “or they may be more detailed on the benefits received by the customer of your business. These witness will have greater credibility if they include the full name of that is performed , the name of your company and the city lies .

Promote your site.
Because electronic commerce is new , requires a large number of visits before making a sale. Increase the number of visitors and increase your sales. Promociónate through electronic newsletters ( write me if you need a list) , newsgroups that accept ads , partnerships other sites ( links and banners) and create your own mailing list offering a newsletter or free report .

Finally, remember that the Internet is a medium based on information.
People connect to find good information. Add some items on your site to talk about your area of specialty. If you sell a service long distance, placed articles on how to handle calls at work and on developments in telephone services. It is not necessary that long , some paragraphs are sufficient to readers in a hurry. If you see an item that you like for your site on another site or newsletter, send an e- mail to the author to ask for permission to place it on yours.

You can immediately increase sales by thinking these simple points when designing or update your site.

Alfonso Durán-Pitch, In the book business: a striptease, indicates several points of portraying how the company should be:

* A company in which the choice between “the stick” and “carrot” to break, and in which each elect the “menu” of your choice.
* A company that understands that “change management” is not a fad, but a structural reality.
* A company that assumes that the “change” will no longer be linear but discontinuous.
* A company in which the language is shared and “misunderstandings” are the exception.
* A company that puts the productive economy, as primarily responsible for the generation of “value”.
* A company in which the “trading card swaps” are solely in recess.
* A company able to combine “high tech” (high technology) with “high touch” (the human side of life).
* A company with self-critical capacity, where the peacocks are denied entry.
* A company will for the future.
* A market oriented company, in which marketing is not an isolated function.
* A company whose market is worldwide and not nations / state closer, endangered species.
* A company that does not make the “outsourcing” a panacea.
* A company judokas, not boxers.
* A company in which people are chosen for their potential, not their gender, race or social status.
* A company concerned, open, with a critical eye.
* A company in which managers learn to listen to others.
* An innovative company.
* A company committed to cooperation and not competition.
* A company that is satisfied that the “management” is more an art than a science.

I have read extensively on the subject and the idea what I like best is that of Guy Kawasaki.

His proposal is 10/20/30 rule.

A PowerPoint presentation or similar:

* should have no more than 10 slides with 10 important ideas,
* should not last more than 20 minutes
* and should not have fonts under 30 points

Also suggests what should be the content of the presentation and their order (it is intended for submitting an investment project, but is easily adaptable to other projects):

1. The problem
2. Our solution
3. The business model
4. Base technology / magic solution
5. Marketing and Sales
6. Competition
7. The Team
8. Projections and milestones
9. Status and deadlines
10. Summary and Action Plan

Another site where you can see good presentation skills is Presentation Zen by Garr Reynolds.

Also interesting is the proposal César MartínOf elevation on how to make a presentation.

1. Learn well your stuff
2. Do not use PowerPoint, you must be the center of the display. Use your product demonstrations, images that serve to support your speech. What is not relevant to disappear.
3. Start with 3 key ideas, develops each and ends with these 3 key ideas again.