I always like to read José Antonio Marina, as well as philosopher and essayist, is a specialist in intelligence and divergent thinking. Stitch does not wireless, as we stated in the 8 keys to face your fear.

Leaders and leadership

According to Marina, the fundamental task of the leader is emotional. “You need to know creating an environment for everyone to bring out the best of himself. Another feature that is defined by ability to see opportunities where others see nothing.

When evaluating a candidate for a management position, we recommend that there are features more important than intelligence, such as knowing how that person is able to bring projects into practice, Which is important. It is well to acquire knowledge, but the important thing is to know them apply to the real world. This skill has more to do with ability to withstand stress, to mobilize others to know and having an optimistic outlook, but not irresponsible, of things.

It is therefore important to educate yourself more from the work. We must promote entrepreneurial skills and profile to teach students how to move from one project to the action.

Changes in organizations

Marina believes that looming changes in the organization of firms. In the hierarchical function, which is above is the one who knows what to do, but environments today are too complex, there is no standard solutions that may include Also serve for a short time. So it is more necessary than ever Tapping into the knowledge of all The intelligence sharing The talent to evaluate projects and make up.

Earlier in Europe, we made fun of the Japanese systems, because listened to the ideas and opinions of the underdogs. Today we know it takes more time designing a solution, but are then much more effective. Must foster creativity by the need to find alternative we have. In addition, a skill much sought after is the ability to detect problems, but grace is to do that before they become problems.

Will and motivation

For him, it is true that you can not do things if you do not have self-esteem. The intention is precisely to do something when you’re not motivated to do. In the business environment, when you have to do something, you have to do, regardless of how you have the motivation and self esteem. Today it has lost sight that we are instruments within a project and this project can not fail as a matter of personal feelings. It is true that motivation is one of the main driving forces of human beings, but then they can not do anything without motivation there is a stretch.

Regarding corporate social responsibility, multinational corporations have found that work well on the field of CSR can create a strong link with the employee.



Alfonso Durán-Pitch, In the book business: a striptease, indicates several points of portraying how the company should be:

* A company in which the choice between “the stick” and “carrot” to break, and in which each elect the “menu” of your choice.
* A company that understands that “change management” is not a fad, but a structural reality.
* A company that assumes that the “change” will no longer be linear but discontinuous.
* A company in which the language is shared and “misunderstandings” are the exception.
* A company that puts the productive economy, as primarily responsible for the generation of “value”.
* A company in which the “trading card swaps” are solely in recess.
* A company able to combine “high tech” (high technology) with “high touch” (the human side of life).
* A company with self-critical capacity, where the peacocks are denied entry.
* A company will for the future.
* A market oriented company, in which marketing is not an isolated function.
* A company whose market is worldwide and not nations / state closer, endangered species.
* A company that does not make the “outsourcing” a panacea.
* A company judokas, not boxers.
* A company in which people are chosen for their potential, not their gender, race or social status.
* A company concerned, open, with a critical eye.
* A company in which managers learn to listen to others.
* An innovative company.
* A company committed to cooperation and not competition.
* A company that is satisfied that the “management” is more an art than a science.