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	<title>Logic and Legal Business &#187; innovation</title>
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	<description>smart solutions and advices for business</description>
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		<title>Big business successes during crisis</title>
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		<pubDate>Thu, 28 Jan 2010 01:50:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[innovation]]></category>
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		<description><![CDATA[Prosper in a crisis is difficult but not impossible. Many companies have, as evidenced by success stories in past recessions.
* Kellogs maintained its marketing budget in the Great Depression of the 30s and its main competitor, Post, did not. Kellogg&#8217;s came to dominate the market for 50 years.
* Barclaycard doubled its advertising spending in the [...]]]></description>
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		<title>Proposal of how the company should be</title>
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		<pubDate>Thu, 03 Sep 2009 04:29:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[book]]></category>
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		<category><![CDATA[innovation]]></category>
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		<description><![CDATA[Alfonso Durán-Pitch, In the book business: a striptease, indicates several points of portraying how the company should be:
* A company in which the choice between &#8220;the stick&#8221; and &#8220;carrot&#8221; to break, and in which each elect the &#8220;menu&#8221; of your choice.
* A company that understands that &#8220;change management&#8221; is not a fad, but a structural [...]]]></description>
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