How to write your sales messages
It is an issue that is not exhausted with this article but here are some ideas to take into account when write your sales messages by e- mail
1. Tracking: For sales is essential not to lose track. Every person who applies information needs to be reminded again and again what is lost if it is not a positive decision to purchase.
2. Number of messages monitoring. 7 messages are usually sufficient. However, there are businesses that require a longer follow-up and to that end there is intelligent mail, an answering automatic e -mail that makes up to 52 messages if programmed one week you are on the minds of his client with a full year different messages and useful reminder if you’re there.
An important point in each message is the “subject “as if the words which says that heading attract the message from your e- mail is read, if otherwise be eliminated without further delay.
3. Title of e -mail or “subject”: Each message must have an “issue” differently. In order to attract attention that these titles should begin with some of the following words: “Como … “” Why”.”Discover ….” ” New ”
Examples: ” How to get results … “” For that you should … ”
“Discover the secret … “” Today I present to you … ”
We must become an expert in inserting titles such as do newspapers. They know that if the holder does not attract not buy the newspaper.
4. the first message, the initial message. Thank you for requesting information and present offers the benefits of your offer. It is convenient to read as personal as if is talking to the reader, as if it were in front of you… In order to arouse interest in continuing to receive their messages announce that soon include a gift, a discount, special offer.
End your message indicating your personal data, address, telephone, and email and website contact website if possible. Every day I receive messages from people not identified. Just put their e- mail with extension hotmail.com, yahoo.com and that so your anonymity is total. It is my hard and earns the trust of the receiver.
Just ask yourself if you would take money from his wallet to send to a person not identifies or indicates his home and not even have a Web site with self-control.
This first message is contact. Do not try to sell. Get to know, show the potential of what is advantageous to offer.
5. Second message – Enter Bids Special. Provide benefits through facts and numbers. Remind your perspectives that they requested this information, and tell you a DA special discount for a limited time. Remember it is a limited supply and they must act quickly if they are to benefit. For my part, provided consider it essential to offer in each message, a valuable information.
6. Third message. The benefits. Repeat with other words, the offer indicated in his message detailed above and all benefits received by the buyer. Take time to write this message. Describe as many benefits as possible. It fundamental to its potential buyer is impressed by his offer.
When I speak of benefits, I do not mean characteristics. People like to hear what the product or service does for them. Do you will earn more money? Does it make you lose weight? Say what you do to them.
7. Fourth message – Add Offers Extras. Summarize what you said in the second and messages third , and say that in addition to special discount, you have decided to add an extra special gift add value X amount of dollars just respond quickly. Again, give a deadline for emphasis that action takes place NOW.
8. Fifth Message – Compare your product / service. At the same time you offer something, others are doing the same and competing with your product. This is essential to what is clear your service or product better than yours? Compare your offer with its competence and to enable their stakeholders to know that what you offer is better. What is the best in the market?
9. Sixth Message – Tell a story of your product or service. Everyone loves the stories. So if you can give a real world example of how your product or service is benefiting right now, you’re earning the win attention of potential buyers. People like to feel that they are special, not just a number. So customize your message follow up with a story they can relate and feel participate.
10. Seventh message- Testimonies You gain the trust of their potential buyer if it Examples of current and former customers who have enjoyed their product. If you can add an email link so they can apply your opinion is even better. If those potential buyers perceive that their product is worth and get real benefits, then they buy. Add testimonials believe that trust is needed to push their prospects to become customers.
Depends on the product or service you sale. Normally, 7 messages will be all that you need to inform and persuade your prospect to buy your product or service. In service answering machine free e- mail www.correointeligente.com you can use up to 10 messages in txt format if you like!
The important thing is that you humanize the relationship. It’s about building confidence in the Internet and is one to one relationship. My message comes to you directly and you have to feel that I address especially you, I think of you and your needs and desire help , I want the best for you , my aim is to do good .
If you manage that with their potential buyers your success is assured. Once the element confidence is installed its prospects are ten times more buyers.
Note that I call “Potential buyers ” “outlook , ” ” prospects “because I thought the writing this is that you go to people who want to sell first time but may prove to be “clients “that you do track to sell over and over again .
If you want to automate work by sending messages you can use smart mail, an answering automatic e -mail has become the most powerful tool online marketing.
In each message, DO NOT FORGETS put his signature on the message. Please include your name, address, your phone, your email and website.
Today it is very easy to have your own domain. For less than u $ s 10 per year can have its own name dominio.com and that is a factor we take into account when the reliability of the person writing.
With regard to putting his signature to all messages.
A. E- MAIL is able to when promoting your product or service.
B. The signature is the information that puts your name at the end of messages you send.
C. This information indicates the recipient who you are and how to contact you.
D. Use five lines for put your name , e- mail , web address and some six words that can be a slogan idea that the activity of your business or may be a proposal that request your newsletter. In this case, enter the e- mail answering automatic.
Include information about you not only increases credibility but also allows Free advertising .