Prosper in a crisis is difficult but not impossible. Many companies have, as evidenced by success stories in past recessions.

* Kellogs maintained its marketing budget in the Great Depression of the 30s and its main competitor, Post, did not. Kellogg’s came to dominate the market for 50 years.
* Barclaycard doubled its advertising spending in the recession of the early ’90s, while his competitor’s 50% cut. Barclaycard tripled its brand awareness while Access fell by half.
* Google survived the crash of punto.com in early 2000, and went significantly strengthened through the continuous innovation and a strong investment.

And as also demonstrated in the cases of successful current crisis:

* Hyundai has introduced a new model in the U.S. upper class vehicle in the midst of the crisis. Both prices ($ 13,500) as the Marketing CampaignHave been aggressive ( “Give it back if you lose your job during the next year”). The results were clear:
o Many customers are changing their old BMW, Audi, Lexus or Mercedes for a new Hyundai Genesis
o The market share has risen from 2.1% in 2008 to 3.7% in 2009
o Total sales rose 14% in full crisis (2008 to 2009)

The lesson is clear: use the crisis to:

1. Adapt e innovate
2. Focus on the customer
3. and aggressively promote

Darwin put it well in his theory of evolution: “survival of the fittest not, but the one most adaptable to change.”

I have read extensively on the subject and the idea what I like best is that of Guy Kawasaki.

His proposal is 10/20/30 rule.

A PowerPoint presentation or similar:

* should have no more than 10 slides with 10 important ideas,
* should not last more than 20 minutes
* and should not have fonts under 30 points

Also suggests what should be the content of the presentation and their order (it is intended for submitting an investment project, but is easily adaptable to other projects):

1. The problem
2. Our solution
3. The business model
4. Base technology / magic solution
5. Marketing and Sales
6. Competition
7. The Team
8. Projections and milestones
9. Status and deadlines
10. Summary and Action Plan

Another site where you can see good presentation skills is Presentation Zen by Garr Reynolds.

Also interesting is the proposal César MartínOf elevation on how to make a presentation.

1. Learn well your stuff
2. Do not use PowerPoint, you must be the center of the display. Use your product demonstrations, images that serve to support your speech. What is not relevant to disappear.
3. Start with 3 key ideas, develops each and ends with these 3 key ideas again.