Pablo Melchor was commented what is a digital strategy. I think it is right full. Building a digital strategy is much more than make a website or minisite and hire few campaigns  -Traditional advertising, display advertising and search engines. This is what they are doing a lot of large companies and the only thing clear is that they have understood what is the new digital world. Having a digital strategy implies genuine:

1. Have business objectives for your work in digital media: speaking of sales, customer satisfaction, cost reduction …

2. Being able to define and implement initiatives aimed at achieving these goals.

3. Know how to measure results: the clicks and page views not tell us almost nothing.

4. Feedback the strategy with the results. Review periodically the results of this analysis to draw new plans of action. If we stay in more or less traffic is very poor. How do we promote that which contributes most to the business? How we change what does not work? Where are the opportunities and what are the threats?

5. Do not be afraid to make mistakes-The secret of success is measured, learn and build on what they learned. Experience on the Internet is easy, but not all dare.

I have read extensively on the subject and the idea what I like best is that of Guy Kawasaki.

His proposal is 10/20/30 rule.

A PowerPoint presentation or similar:

* should have no more than 10 slides with 10 important ideas,
* should not last more than 20 minutes
* and should not have fonts under 30 points

Also suggests what should be the content of the presentation and their order (it is intended for submitting an investment project, but is easily adaptable to other projects):

1. The problem
2. Our solution
3. The business model
4. Base technology / magic solution
5. Marketing and Sales
6. Competition
7. The Team
8. Projections and milestones
9. Status and deadlines
10. Summary and Action Plan

Another site where you can see good presentation skills is Presentation Zen by Garr Reynolds.

Also interesting is the proposal César MartínOf elevation on how to make a presentation.

1. Learn well your stuff
2. Do not use PowerPoint, you must be the center of the display. Use your product demonstrations, images that serve to support your speech. What is not relevant to disappear.
3. Start with 3 key ideas, develops each and ends with these 3 key ideas again.

One thing is to talk, and quite another, communicate. The first thing anybody can do, but the latter is only available to those who know why and what it is directed to others. Since Plato said “the wise man speaks because he has something to say, the fool because he has to say something.”

The curious thing about the communication is that the most important thing is not what is said but how you say, So that the meaning of words is determined by the listener and not by the speaker.

Only 7% of communication between two people is by “words”As recognized research. The 38% is transmitted through “the voice and the way we talk” and the remaining 55% through body language, including “the gestures, postures, movement of eyes and respiration. ”

Here are a few tricks and tips for public speaking:

1. Start the speech ahead of what you say, then say so and finally ends by reminding you what you just said.

2. Focus on the audience. Listen, observe and detect the subtle reactions of the public, to know how to connect emotionally with him.

3. Use the entertainment as a means to convey the message subyacente.Utility anecdot, personal experiences and everyday examples to gain the interest of others.

4. Do not get obsessed with both the discourse but avoid at all costs monotone reading a statement.

5. Be authentic -believe in what you say and communicates with enthusiasm -saying “enjoy

6. For others you believe and trust you, you must first believe and trust yourself.

7. No more extension cords you 45 minutes.