Proposal of how the company should be
Alfonso Durán-Pitch, In the book business: a striptease, indicates several points of portraying how the company should be:
* A company in which the choice between “the stick” and “carrot” to break, and in which each elect the “menu” of your choice.
* A company that understands that “change management” is not a fad, but a structural reality.
* A company that assumes that the “change” will no longer be linear but discontinuous.
* A company in which the language is shared and “misunderstandings” are the exception.
* A company that puts the productive economy, as primarily responsible for the generation of “value”.
* A company in which the “trading card swaps” are solely in recess.
* A company able to combine “high tech” (high technology) with “high touch” (the human side of life).
* A company with self-critical capacity, where the peacocks are denied entry.
* A company will for the future.
* A market oriented company, in which marketing is not an isolated function.
* A company whose market is worldwide and not nations / state closer, endangered species.
* A company that does not make the “outsourcing” a panacea.
* A company judokas, not boxers.
* A company in which people are chosen for their potential, not their gender, race or social status.
* A company concerned, open, with a critical eye.
* A company in which managers learn to listen to others.
* An innovative company.
* A company committed to cooperation and not competition.
* A company that is satisfied that the “management” is more an art than a science.
