How to create a digital strategy
Pablo Melchor was commented what is a digital strategy. I think it is right full. Building a digital strategy is much more than make a website or minisite and hire few campaigns -Traditional advertising, display advertising and search engines. This is what they are doing a lot of large companies and the only thing clear is that they have understood what is the new digital world. Having a digital strategy implies genuine:
1. Have business objectives for your work in digital media: speaking of sales, customer satisfaction, cost reduction …
2. Being able to define and implement initiatives aimed at achieving these goals.
3. Know how to measure results: the clicks and page views not tell us almost nothing.
4. Feedback the strategy with the results. Review periodically the results of this analysis to draw new plans of action. If we stay in more or less traffic is very poor. How do we promote that which contributes most to the business? How we change what does not work? Where are the opportunities and what are the threats?
5. Do not be afraid to make mistakes-The secret of success is measured, learn and build on what they learned. Experience on the Internet is easy, but not all dare.
Tags: communication, Digital Strategy, Management, Strategy —