Pablo Melchor was commented what is a digital strategy. I think it is right full. Building a digital strategy is much more than make a website or minisite and hire few campaigns  -Traditional advertising, display advertising and search engines. This is what they are doing a lot of large companies and the only thing clear is that they have understood what is the new digital world. Having a digital strategy implies genuine:

1. Have business objectives for your work in digital media: speaking of sales, customer satisfaction, cost reduction …

2. Being able to define and implement initiatives aimed at achieving these goals.

3. Know how to measure results: the clicks and page views not tell us almost nothing.

4. Feedback the strategy with the results. Review periodically the results of this analysis to draw new plans of action. If we stay in more or less traffic is very poor. How do we promote that which contributes most to the business? How we change what does not work? Where are the opportunities and what are the threats?

5. Do not be afraid to make mistakes-The secret of success is measured, learn and build on what they learned. Experience on the Internet is easy, but not all dare.

New media: social networks, virtual communities, blogs and Web 2.0:

* This is a new scenario business and communication: now Markets are conversations.
* With Web 2.0 companies must change how they communicate: The what communicate and how communicate
* But most companies no longer dominate the communication from the web. There are finding out and speak in another language (the official company language). They are leading the conversation in the network. Companies can not speak and no conversation.
* Moreover, companies no longer can control information and it is difficult that they can channel.
* But in turn media reporters and they are moving to the periphery of the communicative process. This produces the paradox that the company can take this opportunity to communicate directly with society (clients, suppliers, neighbors)

With all this information, you should consider these questions:
1. Do you dare to seize the opportunity offered by this new communication to your business? Who hits first, hits twice.
2. Want understand and manage your online reputation? People increasingly rely more on the views who are in the Media 2.0. People buy a car or appliance in real stores after check and compare online. For many consumers, the first experience with the brand is online.
3. Want interact with social networks, bloggers and Web 2.0 media, connecting your products and services with them? Your company invests millions in CRM systems, millions of customers when discussing your products and services on the Internet Want to know what your customers are telling you to improve your products and services?