Here present some simple ideas you can use to sales of your site begin.

Many times have you fallen into a site that looks promising, but fails understand what they sell ? It’s weird, but it is also true that many sites pass a difficult time telling you why they are there. Tell them very clearly what you sell. Make sure your message about ” what I sell is … ” is as first thing your visitors to read. Many sites are driven by graphics attractive because they think we love the design so that we happy to spend 10 minutes doing clicks to find what they are selling. Most people have neither the time nor the patience necessary.

Remember that all visitors coming to your site asking : ” And what’s for me. ” Thus it is advisable to inform visitors from the beginning what they will get on your site. Shows the benefits continue reading and buying there.

Tell them who you are.
Electronic commerce is still too new and many people still rely in it. Is typical of what happens to a new medium is in its early stages.

Before anyone spends a penny with you , that someone must have some idea about who is doing business . I often wonder many designers choose an aspect of corporate shows very few cold clues as to who is behind the site. That’s fine for Coca -Cola or American Airlines because they are well-known names , but for the rest of we do not , our visitors want to know how we are.

Give them your name, your email account (as a link so they can give click and communicate with you) , your phone and in most cases your physical address. The writer Kathy Matthews wrote recently that no sane person is going to send money to a company that can not touch and do not contact with her. You are absolutely right . Besides, I think it is a good idea to include photographs, they can be yours with your team work , your office or your showroom. The photographs communicate lots of information and facilitate the process to buyers on the Internet.

Make sure your order page easy to find.
Also information to buy and a telephone number to speak for order. If the goal is to sell your site , place a link at all message addressed to the ordering information . I want to make it as clear as possible: “Click here to see prices and how to order . ”

It offers several ways to shop .
It may be through an online form , a phone for long distances without cost or even a letter ( always surprises me how many people still prefer the old method ). Many consumers will give your card number credit while many companies prefer to send you a check.

Includes comments from satisfied customers.
Before people to do something, look who else is doing , so human nature. Be sure to include testimonials on your site, which can be as short as ” Allen does a great job “or they may be more detailed on the benefits received by the customer of your business. These witness will have greater credibility if they include the full name of that is performed , the name of your company and the city lies .

Promote your site.
Because electronic commerce is new , requires a large number of visits before making a sale. Increase the number of visitors and increase your sales. Promociónate through electronic newsletters ( write me if you need a list) , newsgroups that accept ads , partnerships other sites ( links and banners) and create your own mailing list offering a newsletter or free report .

Finally, remember that the Internet is a medium based on information.
People connect to find good information. Add some items on your site to talk about your area of specialty. If you sell a service long distance, placed articles on how to handle calls at work and on developments in telephone services. It is not necessary that long , some paragraphs are sufficient to readers in a hurry. If you see an item that you like for your site on another site or newsletter, send an e- mail to the author to ask for permission to place it on yours.

You can immediately increase sales by thinking these simple points when designing or update your site.

Pablo Melchor was commented what is a digital strategy. I think it is right full. Building a digital strategy is much more than make a website or minisite and hire few campaigns  -Traditional advertising, display advertising and search engines. This is what they are doing a lot of large companies and the only thing clear is that they have understood what is the new digital world. Having a digital strategy implies genuine:

1. Have business objectives for your work in digital media: speaking of sales, customer satisfaction, cost reduction …

2. Being able to define and implement initiatives aimed at achieving these goals.

3. Know how to measure results: the clicks and page views not tell us almost nothing.

4. Feedback the strategy with the results. Review periodically the results of this analysis to draw new plans of action. If we stay in more or less traffic is very poor. How do we promote that which contributes most to the business? How we change what does not work? Where are the opportunities and what are the threats?

5. Do not be afraid to make mistakes-The secret of success is measured, learn and build on what they learned. Experience on the Internet is easy, but not all dare.

I always like to read José Antonio Marina, as well as philosopher and essayist, is a specialist in intelligence and divergent thinking. Stitch does not wireless, as we stated in the 8 keys to face your fear.

Leaders and leadership

According to Marina, the fundamental task of the leader is emotional. “You need to know creating an environment for everyone to bring out the best of himself. Another feature that is defined by ability to see opportunities where others see nothing.

When evaluating a candidate for a management position, we recommend that there are features more important than intelligence, such as knowing how that person is able to bring projects into practice, Which is important. It is well to acquire knowledge, but the important thing is to know them apply to the real world. This skill has more to do with ability to withstand stress, to mobilize others to know and having an optimistic outlook, but not irresponsible, of things.

It is therefore important to educate yourself more from the work. We must promote entrepreneurial skills and profile to teach students how to move from one project to the action.

Changes in organizations

Marina believes that looming changes in the organization of firms. In the hierarchical function, which is above is the one who knows what to do, but environments today are too complex, there is no standard solutions that may include Also serve for a short time. So it is more necessary than ever Tapping into the knowledge of all The intelligence sharing The talent to evaluate projects and make up.

Earlier in Europe, we made fun of the Japanese systems, because listened to the ideas and opinions of the underdogs. Today we know it takes more time designing a solution, but are then much more effective. Must foster creativity by the need to find alternative we have. In addition, a skill much sought after is the ability to detect problems, but grace is to do that before they become problems.

Will and motivation

For him, it is true that you can not do things if you do not have self-esteem. The intention is precisely to do something when you’re not motivated to do. In the business environment, when you have to do something, you have to do, regardless of how you have the motivation and self esteem. Today it has lost sight that we are instruments within a project and this project can not fail as a matter of personal feelings. It is true that motivation is one of the main driving forces of human beings, but then they can not do anything without motivation there is a stretch.

Regarding corporate social responsibility, multinational corporations have found that work well on the field of CSR can create a strong link with the employee.