Pablo Melchor was commented what is a digital strategy. I think it is right full. Building a digital strategy is much more than make a website or minisite and hire few campaigns  -Traditional advertising, display advertising and search engines. This is what they are doing a lot of large companies and the only thing clear is that they have understood what is the new digital world. Having a digital strategy implies genuine:

1. Have business objectives for your work in digital media: speaking of sales, customer satisfaction, cost reduction …

2. Being able to define and implement initiatives aimed at achieving these goals.

3. Know how to measure results: the clicks and page views not tell us almost nothing.

4. Feedback the strategy with the results. Review periodically the results of this analysis to draw new plans of action. If we stay in more or less traffic is very poor. How do we promote that which contributes most to the business? How we change what does not work? Where are the opportunities and what are the threats?

5. Do not be afraid to make mistakes-The secret of success is measured, learn and build on what they learned. Experience on the Internet is easy, but not all dare.

I always like to read José Antonio Marina, as well as philosopher and essayist, is a specialist in intelligence and divergent thinking. Stitch does not wireless, as we stated in the 8 keys to face your fear.

Leaders and leadership

According to Marina, the fundamental task of the leader is emotional. “You need to know creating an environment for everyone to bring out the best of himself. Another feature that is defined by ability to see opportunities where others see nothing.

When evaluating a candidate for a management position, we recommend that there are features more important than intelligence, such as knowing how that person is able to bring projects into practice, Which is important. It is well to acquire knowledge, but the important thing is to know them apply to the real world. This skill has more to do with ability to withstand stress, to mobilize others to know and having an optimistic outlook, but not irresponsible, of things.

It is therefore important to educate yourself more from the work. We must promote entrepreneurial skills and profile to teach students how to move from one project to the action.

Changes in organizations

Marina believes that looming changes in the organization of firms. In the hierarchical function, which is above is the one who knows what to do, but environments today are too complex, there is no standard solutions that may include Also serve for a short time. So it is more necessary than ever Tapping into the knowledge of all The intelligence sharing The talent to evaluate projects and make up.

Earlier in Europe, we made fun of the Japanese systems, because listened to the ideas and opinions of the underdogs. Today we know it takes more time designing a solution, but are then much more effective. Must foster creativity by the need to find alternative we have. In addition, a skill much sought after is the ability to detect problems, but grace is to do that before they become problems.

Will and motivation

For him, it is true that you can not do things if you do not have self-esteem. The intention is precisely to do something when you’re not motivated to do. In the business environment, when you have to do something, you have to do, regardless of how you have the motivation and self esteem. Today it has lost sight that we are instruments within a project and this project can not fail as a matter of personal feelings. It is true that motivation is one of the main driving forces of human beings, but then they can not do anything without motivation there is a stretch.

Regarding corporate social responsibility, multinational corporations have found that work well on the field of CSR can create a strong link with the employee.



How to combine the look to the future with the financial strangulation, reduced income, increased costs and increased delinquencies? Julia Prats, IESE professor makes some interesting comments on the global strategy and management in times of crisis in the journal Insight.

In summary:

* You always have to go look for new opportunities and especially in crisis situations.
* What is working now does not have to keep running longAnd therefore must be brought forward.
* The first thing to do is be clear where we are: Our opportunities, aces, strengths.

Prats details some proven strategies that managers are often applied to identify new opportunities to enable their companies weather the crisis and emerge strengthened. In some ways, are as simple as playing in a Online casinoYou just have to know when you click on the correct keys. How to identify opportunities?

1. Recombined in different ways what we already have: people, product, presentation, etc..
2. Act fast: Analyze and implement new opportunities quickly.
3. Providing new opportunities from the management team, which requires them to work longer hours and out of the comfort zone.
4. Having a positive vision for the future while being realistic about the current situation.