6 Ways to make your site sell
Here present some simple ideas you can use to sales of your site begin.
Many times have you fallen into a site that looks promising, but fails understand what they sell ? It’s weird, but it is also true that many sites pass a difficult time telling you why they are there. Tell them very clearly what you sell. Make sure your message about ” what I sell is … ” is as first thing your visitors to read. Many sites are driven by graphics attractive because they think we love the design so that we happy to spend 10 minutes doing clicks to find what they are selling. Most people have neither the time nor the patience necessary.
Remember that all visitors coming to your site asking : ” And what’s for me. ” Thus it is advisable to inform visitors from the beginning what they will get on your site. Shows the benefits continue reading and buying there.
Tell them who you are.
Electronic commerce is still too new and many people still rely in it. Is typical of what happens to a new medium is in its early stages.
Before anyone spends a penny with you , that someone must have some idea about who is doing business . I often wonder many designers choose an aspect of corporate shows very few cold clues as to who is behind the site. That’s fine for Coca -Cola or American Airlines because they are well-known names , but for the rest of we do not , our visitors want to know how we are.
Give them your name, your email account (as a link so they can give click and communicate with you) , your phone and in most cases your physical address. The writer Kathy Matthews wrote recently that no sane person is going to send money to a company that can not touch and do not contact with her. You are absolutely right . Besides, I think it is a good idea to include photographs, they can be yours with your team work , your office or your showroom. The photographs communicate lots of information and facilitate the process to buyers on the Internet.
Make sure your order page easy to find.
Also information to buy and a telephone number to speak for order. If the goal is to sell your site , place a link at all message addressed to the ordering information . I want to make it as clear as possible: “Click here to see prices and how to order . ”
It offers several ways to shop .
It may be through an online form , a phone for long distances without cost or even a letter ( always surprises me how many people still prefer the old method ). Many consumers will give your card number credit while many companies prefer to send you a check.
Includes comments from satisfied customers.
Before people to do something, look who else is doing , so human nature. Be sure to include testimonials on your site, which can be as short as ” Allen does a great job “or they may be more detailed on the benefits received by the customer of your business. These witness will have greater credibility if they include the full name of that is performed , the name of your company and the city lies .
Promote your site.
Because electronic commerce is new , requires a large number of visits before making a sale. Increase the number of visitors and increase your sales. Promociónate through electronic newsletters ( write me if you need a list) , newsgroups that accept ads , partnerships other sites ( links and banners) and create your own mailing list offering a newsletter or free report .
Finally, remember that the Internet is a medium based on information.
People connect to find good information. Add some items on your site to talk about your area of specialty. If you sell a service long distance, placed articles on how to handle calls at work and on developments in telephone services. It is not necessary that long , some paragraphs are sufficient to readers in a hurry. If you see an item that you like for your site on another site or newsletter, send an e- mail to the author to ask for permission to place it on yours.
You can immediately increase sales by thinking these simple points when designing or update your site.