Michael Porter spent a few days in Madrid to participate in ExpoManagement. And as always, clear and interesting things said, that complement the keys to the Porter strategy and its known Value chain and 5 Forces Model.

According to him, the strategy is to be unique, To change the world around us to take all we can give ourselves. Applied to a company, it is apart from the competition by offering a different value to the customer to get the most benefit.

Porter noted that the errors that often make the companies Are:

* instead of pretend intended to be different be the best, And the best there is sometimes no, there are several “best”.

* confused with an action strategy as international, with a aspiration as being the first market, or a mission, And satisfy customers. “You can have a mission, because it makes you feel good, but not good for anything concrete”

A good strategy, Porter concluded, must:

* can explained in two or three sentences

* know what sell, who and what they need

* be flexible But with continuity.

The economic cycle is changing and companies must take care to workers and be more productive to address the new year. Gabriel Villarrubia, Managing partner of business performance of services KPMGProposes several measures:

1. As a starting point, review and adjust the calendar year. It should prioritize and choose the projects most useful in terms of economic viability, social responsibility position.

2. Focus on what it can do better. Leadership products and services, uniqueness or innovation, good customer management, cost efficiency … must be good at all but to improve competitiveness is need to further strengthen the strengths of the organization.

3. Markedly different from that of everyday innovation: finding new and better ways of working. It is not only to make large investments in R & D, but to think differently and be constantly generating good ideas regarding the management of labor.

4. Restructure and flexible fixed costs. To do this, by introducing Cost reduction programs is key to correctly identify where and how to make a reduction of costs and how they can modify the cost without deterioration of management.

5. Increase asset productivity. Organizations need to optimize their assets and find them the most. To do this we must analyze the situation and eliminate non-performing assets or those which are insufficiently productive.

6. Adopt a conservative attitude on the finances. Avoid aggressive financial management and investments. The market will become volatile and credit, currency markets and the overall economic situation is more expensive.

7. Identify and motivate key managers for the company. Without people, there are companies, and in times of crisis, inescapably identify the key management team has to retain at all costs, encourage him and teamwork. It is a differential value.

8. Extend and expand markets. Although it seems a contradiction, the hard times to help companies find new market segments that would otherwise not seek or are forced to pass once the expansion projects that often postponed. If the target market narrows, we must immediately expand.

9. Build social profitability and sustainability. We must integrate the three pillars of current development organizations: economic growth, social progress and environmental aspects. This should create opportunities for professionals to develop their skills and attitudes of the most effective way possible. A long-term vision is key to achieving this goal.

10. Have a positive thought and think the best is yet to come. Times of crisis generate new opportunities for those who are able to work and better position themselves and for those who are able to anticipate and have acted accordingly.

The European Union has developed the project All Together to involve men in equality and balance between work and family life. This has edited a free guide for businesses on equality in Pdf in which collects two decalogues. In this entry I will show the first one, since “Man, it’s up to you: equality begins at home”.

The traditional division of roles between men and women are no longer relevant in modern society that seeks greater equality and justice.

Man, if you increase their participation in housework will get:

1. MORE TIME TO SHARE WITH YOUR PARTNER.
You will enjoy a life together for better quality, having more time to spend together.

2. INCREASE YOUR PERSONAL AND SOCIAL WELFARE.
Are you ready to spend more time at home and work with the ones you? Being an egalitarian man will be happier, and your partner will have the right time to devote to desired activities.

3. COMPLICITY IMPROVE YOUR PERSON.
You’ll have more freedom and autonomy for mutual understanding and better relationships
and enjoyable. You’ll have a better sex life and emotional.

4. Know each other better ENJOY AND YOUR CHILD / CHILDREN.
Do not miss one of the most important things in life: To participate in the education of your children / as and watch them grow. Boost your self-esteem and well-being and that of their children spending more time together.

5. LEARN NEW SKILLS AND ABILITIES.
“Ever wonder why it is common for women to organize and better reconcile family life, personal, and career? Do you? Any change offers us an opportunity to learn useful things and improve our living conditions.

6. SHARE THE LOAD TO BE THE HOLDER OF THE FAMILY.
A household that has two sources of income will be more comfortable and less stressful than that in which man is the only financial support of the family share the economic responsibilities.

7. SE INDEPENDENT know for yourself how to balance CARE / AS children and housework.
Your autonomy should not only be economically and professionally, but also domestic. Estate sure you’re living with your partner by choice and not just because you need someone to do the chores that you should be doing.

8. Learn how to take care yourself better LEARNING TO CARE FOR YOUR FAMILY.
If you learn to take care of yourself and your loved ones, live better and longer, increasing your healthy habits.

9. TAKE YOUR RESPONSIBILITIES AND CONSISTENT WITH YOUR VALUES ARE EQUAL.
Do you believe in freedom and justice? Put into practice these values at home.

10. BECOME A GOOD EXAMPLE: PUT YOUR GRAIN OF SAND IN THE CONSTRUCTION OF A MORE FAIR.
Become a model for your children / as. It helps release the next generation of outdated stereotypes. With your example will set the foundation for responsible citizenship.